We’ve all heard the phrase, “content is king,” originally written by Microsoft founder Bill Gates in 1996. Many years later it still remains true, especially because of the increased emphasis on social media and content marketing strategies used to capture attention. How does this correlate with government social media communicators? In order to succeed in building online...

Government Social Media along with digital accessibility experts from Minnesota IT services hosted a free, publicly-available webinar, “Connect to All of Your Community: Engaging and Accessible Social Media.”

Communicating with the people you serve in government requires connecting through digital services. To ensure equity, we must make digital content with accessibility in mind....