Contributed blog by Angie Ramirez, Freelance Writer at Government Social Media

I first discovered the power of Facebook groups out of desperation.

In an increasingly pay-to-play landscape, I found myself frustrated at the limited reach and engagement of organic Facebook posts. There's nothing worse than putting your heart into a post that flatlines with virtually no reach or engagement. 

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Contributed blog by Angie Ramirez, Freelance Writer at Government Social Media

Amidst the ever-scrolling memes and viral videos, it’s easy to perceive social media management as just a “fun job.” And while, yes, working in social can be fun–it’s also so much more than that for those responsible for managing the digital presence of government agencies. 

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Contributed blog by Angie Ramirez, Freelance Writer at Government Social Media

Video is a powerful storytelling tool and one of the most-consumed forms of content online. Since the launch of Snapchat in 2011 and Vine in 2013, the way we watch videos has drastically changed. While videos used to be made for TV and PCs, they're now being watched on mobile devices, on the go. 

Optimizing...

Contributed blog by Angie Ramirez, Freelance Writer at Government Social Media

New year, new goals and new opportunities to showcase the value of social media to your government agency leadership. 

If you’ve been thinking about refreshing your social media reports, now is the perfect time to start tracking powerful metrics that tell the story of your agency’s social media...

Contributed blog by Russel Lolacher, Director of Web and Social Media Services for the BC Ministry of Transportation and Infrastructure and author of the Relationships at Work blog

74% of Millennials (18-34) and 58% of GenX (35-54) have a better opinion of organizations that provide social media customer care  – Microsoft 

Social customer care (using social media platforms as...