Workshop
Our online workshops are 90-minutes and include a digital certificate of completion for participating live!
New! Online Workshop
Simple Frameworks for Communicating Tough Topics
on Social
Thursday, August 27, 2026
10am-11:30am PT / 11am-12:30pm MT / 12pm-1:30pm CT / 1pm-2:30pm ET
Every agency eventually has to post something people won't want to hear – a rate increase, a road closure, a major arrest, a service disruption or another high-profile issue. These high-emotion moments may generate strong reactions from the public, and require thoughtful communication.
In this practical 90-minute workshop, you’ll learn simple frameworks for communicating tough topics on social media. You'll understand how to anticipate your community's questions, craft content that leads with acknowledgment and clarity, and read the room after publishing so you know what kind of follow-ups will resonate.
What you'll learn:
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How to recognize high-emotion topics before they catch you off guard
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Repeatable frameworks such as P.A.C.E. for communicating tough topics
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Ways to craft content that reduces confusion and speculation
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How to manage public response after you hit publish
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Real examples of how agencies have successfully managed these moments
Meet our Workshop Speaker
Government Social Media
Social Media Manager
Ariana Donley is the Social Media Manager at Government Social Media®. A former TV news reporter, Ariana brings a strong background in journalism, public engagement, and storytelling to her work supporting government communicators.
Ariana joined Government Social Media in 2021 and has since helped lead training, content, and community engagement for public sector professionals across North America.
Before joining GSM, Ariana worked in television news in Texas, Oklahoma, and Alabama, covering crime and courts and serving in on-air anchoring roles. She also served as Crime Prevention Officer and later as the first Public Relations Manager for the Birmingham Police Department.
Ariana is passionate about helping government social media professionals do their jobs more effectively and confidently.
Get your digital certificate of completion
Complete the full live session and your digital certificate will be emailed to you within 2 weeks. It’s designed to be something you can celebrate on LinkedIn, share with your team, or even print and frame for your office wall!
Workshop Pricing & Registration
Have a discount code from one of our partners or Team GSM? Please enter it during checkout.
Important: This training is run via Zoom and attendees can interact via the chatbox. The Zoom app is free, and we recommend using the desktop app for the best experience. You may also join the training via Chrome web browser. We encourage you to reach out to your IT department to ensure you will be able to view the training before registering. Please contact us if you have any questions.Â
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