Workshop
Our online workshops are 90-minutes and include a digital certificate of completion for participating live!
New! Online Workshop
Why government content gets ignored – and how to fix it
Tuesday, June 23, 2026
10am-11:30am PT / 11am-12:30pm MT / 12pm-1:30pm CT / 1pm-2:30pm ET
You’re posting important information. So why isn’t anyone paying attention?
This 90-minute training explores the psychology behind audience attention, trust, emotional relevance, and engagement in government social media — and, more importantly, how to apply those insights to create more effective content.
Through live examples, post breakdowns, and content rewrites, attendees will walk away with:
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A better understanding of what makes audiences stop scrolling
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Strategies for creating more engaging government content
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Practical storytelling and framing techniques
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Stronger approaches to captions, hooks, and post structure
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Real examples of high-performing government content
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Techniques for improving audience connection and trust online
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Actionable ideas for making routine updates more engaging
Meet our Workshop Speaker
Government Social Media
Social Media Manager
Ariana Donley is the Social Media Manager at Government Social Media®. A former TV news reporter, Ariana brings a strong background in journalism, public engagement, and storytelling to her work supporting government communicators.
Ariana joined Government Social Media in 2021 and has since helped lead training, content, and community engagement for public sector professionals across North America.
Before joining GSM, Ariana worked in television news in Texas, Oklahoma, and Alabama, covering crime and courts and serving in on-air anchoring roles. She also served as Crime Prevention Officer and later as the first Public Relations Manager for the Birmingham Police Department.
Ariana is passionate about helping government social media professionals do their jobs more effectively and confidently.
Get your digital certificate of completion
Complete the full live session and your digital certificate will be emailed to you within 2 weeks. It’s designed to be something you can celebrate on LinkedIn, share with your team, or even print and frame for your office wall!
Workshop Pricing & Registration
Have a discount code from one of our partners or Team GSM? Please enter it during checkout.
Important: This training is run via Zoom and attendees can interact via the chatbox. The Zoom app is free, and we recommend using the desktop app for the best experience. You may also join the training via Chrome web browser. We encourage you to reach out to your IT department to ensure you will be able to view the training before registering. Please contact us if you have any questions.
GOVERNMENT SOCIAL MEDIA LLC
Mailing Address:
9732 Pyramid Way #125, Sparks, NV 89441
1.888.803.9401
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