Agencies feel better about social: Report findings

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Do you sometimes feel like no one’s listening? Your agency doesn’t care? They don’t quite understand what you’re doing on social media?

In a new research report published today, one interesting fact we learned is this: your good work hasn’t gone unnoticed.

Hootsuite partnered with Govloop to survey nearly 300 federal, state and local government employees to compare their findings from a similar survey in 2018. In their report, they found that government employees are feeling better about their agency’s use of social media. From the first survey to now, most say there was an improvement over the last three years, with only 10% saying social media usage was poor at their agency.

While improvements have been made, social media is an ever-changing landscape and there are many more ways for social media professionals to continue building on these efforts in the past three years, especially during crises like the COVID-19 pandemic. As Hootsuite and Govloop mention in the report, “for many people, social media was the first place they looked for information. If agencies wanted to reach them, social media was a must.”

Not only is social media a platform for government agencies to disseminate information, but it can be a powerful tool for you to be transparent, establish trust and humanize your agency, all points mentioned in the report.

“Social media isn’t just a good way to share memes and keep up with what’s trending,” the report states. “Ultimately, it’s a powerful way for government agencies to create community, deliver on their mission and engage with the public in meaningful ways.”

See a helpful infographic that illustrates these points, and get many more insights by downloading the full report here.

Best communicate with the public you serve by becoming a part of the free Government Social Media network — only available to full/part-time employees of government or educational institutions. 

We support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. Government Social Media helps you successfully communicate with the public you serve, protect your agency and keep public trust while finding your support community.