Gone are the days when it was perfectly acceptable to repurpose the same image, no matter the size, on more than one social media platform. Nowadays, the recommended social media image sizes seem to be constantly changing — what has become so important to your social media strategy has also become just as difficult to keep up with. In this quick guide, we’ll go over the most recent image sizes for the most popular platforms used in government social media: Facebook, Instagram, Twitter and LinkedIn.
For one, if you don’t have images that fit the recommended platform sizes, it just doesn’t look professional. The last thing you want as a socialgov is for the public you serve to completely overlook your social media content because of a rookie mistake. Getting social media images right is also important because:
When it comes to image sizes, Facebook is the most versatile social media platform, but if you want your government profile looking as clean as possible, follow these recommended image sizes:
One thing to note for Instagram is that even if the profile image size is in a square format, the platform displays profile photos as a circle. Ensure you center any elements you want your audience to focus on. Here are the recommended image sizes:
It’s no secret that tweets with visual content get more engagement, so choosing the right image sizes is an important part of your Twitter strategy. Here are the image sizes Twitter recommends:
For best results, you’ll want to stick with LinkedIn’s recommended sizes below as it’s been proven to increase comments and sharing. Here’s what’s recommended:
Keep this guide handy! You can save it in your bookmarks or simply save the image size graphics onto your computer for fast access. We look forward to seeing your images!
Best communicate with the public you serve by becoming a part of the free Government Social Media network — only available to full/part-time employees of government or educational institutions.
We support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. Government Social Media helps you successfully communicate with the public you serve, protect your agency and keep public trust while finding your support community.