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Social media image sizes 2021: Socialgov cheat sheet

Sep 03, 2021

Gone are the days when it was perfectly acceptable to repurpose the same image, no matter the size, on more than one social media platform. Nowadays, the recommended social media image sizes seem to be constantly changing — what has become so important to your social media strategy has also become just as difficult to keep up with. In this quick guide, we’ll go over the most recent image sizes for the most popular platforms used in government social media: Facebook, Instagram, Twitter and LinkedIn.

Why it matters

For one, if you don’t have images that fit the recommended platform sizes, it just doesn’t look professional. The last thing you want as a socialgov is for the public you serve to completely overlook your social media content because of a rookie mistake. Getting social media images right is also important because:

  • It avoids awkward image pixelation and stretching
  • You ensure your audience sees the full image and doesn’t crop any important information
  • It may future-proof your images when platform updates take place
  • Use the recommended pixel sizes for the fastest load time

Quick social media size guides

Facebook

When it comes to image sizes, Facebook is the most versatile social media platform, but if you want your government profile looking as clean as possible, follow these recommended image sizes: 

  • Profile Image: 170 x 170 pixels
  • Landscape In-Feed Image: 1200 x 630 pixels
  • Portrait In-Feed Image: 630 x 1200 pixels
  • Square In-Feed Image: 1200 x 1200 pixels
  • Stories: 1080 x 1920 pixels
  • Cover Image: 851 x 315 pixels

Instagram

One thing to note for Instagram is that even if the profile image size is in a square format, the platform displays profile photos as a circle. Ensure you center any elements you want your audience to focus on. Here are the recommended image sizes:

  • Profile Image: 320 x 320 pixels
  • Landscape In-Feed Image: 1080 x 566 pixels
  • Portrait In-Feed Image: 1080 x 1350 pixels
  • Square In-Feed Image: 1080 x 1080 pixels
  • Stories: 1080 x 1920 pixels
  • Cover Image: N/A

Twitter

It’s no secret that tweets with visual content get more engagement, so choosing the right image sizes is an important part of your Twitter strategy. Here are the image sizes Twitter recommends:

  • Profile Image: 400 x 400 pixels
  • Landscape In-Feed Image: 1024 x 512 pixels
  • Portrait In-Feed Image: N/A
  • Square In-Feed Image: N/A
  • Stories: N/A
  • Cover Image: 1500 x 1500 pixels
    Please note, your cover photo will appear differently on mobile as it will on desktop view.

LinkedIn

For best results, you’ll want to stick with LinkedIn’s recommended sizes below as it’s been proven to increase comments and sharing. Here’s what’s recommended:

  • Profile Image: 400 x 400 pixels
    Please note, LinkedIn will display your profile image as a circle.
  • Landscape In-Feed Image: 1200 x 627 pixels
  • Portrait In-Feed Image: 627 x 1200 pixels
  • Square In-Feed Image: N/A
  • Stories: 1080 x 1920 pixels
  • Cover Image: 1128 x 191 pixels

Keep this guide handy! You can save it in your bookmarks or simply save the image size graphics onto your computer for fast access. We look forward to seeing your images!

Best communicate with the public you serve by becoming a part of the free Government Social Media network — only available to full/part-time employees of government or educational institutions. 

We support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. Government Social Media helps you successfully communicate with the public you serve, protect your agency and keep public trust while finding your support community. 

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