You’re already doing great work. We’re here to help make it unstoppable.

For socialgovs who are ready to go beyond the basics, we’re bringing back our highly rated Masterclass! This July, get ready for a fully immersive virtual experience where you’ll deep dive into what really makes government social media content drive meaningful impact.

We’ll explore how to elevate your strategy, apply the advanced tactics top-performing agencies are using right now, and build sustainable systems that keep your momentum going—without burnout.

Introducing this summer’s event…

Masterclass: Advanced Content Strategies in Government Social Media
Where: Online
When: July 10, 2025
Time: 9am-12pm PT / 10am-1pm MT / 11am-2pm CT / 12pm-3pm ET

Early-Bird registration ends after June 20! Here’s how to register now to grow in your socialgov career.

Why this Masterclass works

When you’re running a government social media account, you don’t have time to waste. You need relevant, public-sector-specific insights—and this Masterclass delivers.

This isn’t generic marketing advice. It’s built for the pace, challenges, and expectations that come with public service, taught by Government Social Media® founder Kristy Dalton and Team GSM’s social media manager Ariana Donley—two pros who understand what you’re facing because they’ve been in your shoes.

Here’s what you’ll walk away with:

• Three hours of focused learning across strategy, content tactics, and sustainable systems.
• Breakout-style activities to practice and apply what you’re learning in real time.
• Digital certificate of completion—perfect for your records, resume, or sharing with your agency’s leadership.
• Bonuses, including a downloadable worksheet and 3-month access to the session recording.
• Opportunities to connect with fellow socialgov professionals and swap ideas and experiences.

What you can expect as an attendee

This isn’t a surface-level training. It’s a hands-on, high-impact Masterclass packed with insights you can apply right away:

• Elevating Strategy: Understand how to align your social media posts with your agency's mission and goals, and how to truly measure their impact. Get a closer look at the anatomy of the kind of content that resonates most with the public right now.
• Mastering Tactics: Dive deep into advanced tactics that are actually working for top government social media accounts today. You'll walk away with fresh ideas for trending content, memes, and video strategies you can put to use right away.
• Keeping Momentum: Learn practical ways to consistently produce great social media content without burnout. Explore how you can leverage AI, incorporate accessibility, and apply frameworks that simplify your workflow and sustain your success.

Throughout the session, you’ll participate in breakout activities, giving you a chance to workshop what you’re learning alongside peers. And yes, there will be short breaks between segments so you can recharge and stay focused.

Registration is officially open! Early-Bird sale ends June 20

By trading just three hours of your time, you’ll gain so much more—fresh ideas, a practical framework, and strategies that actually work. Step out of the theoretical and into the practical.

We’ve seen how committed this community is to growing your skills, strengthening your impact, and supporting one another. This Masterclass is one more opportunity to build on that momentum—because when you have the right tools and support, you can turn insights into impact for your own communities.

→ Ready to dig in and skill up? Join the Masterclass

We can’t wait to see you in the (virtual) room on July 10!