Gone are the days when you could repurpose the same image or graphic across multiple social media platforms. Now, the recommended social media image sizes vary by platform and are seemingly always changing — what has become so important to your social media strategy has also become just as difficult to keep up with. In this quick guide, we’ll go over the most recent image sizes for the most popular platforms used in government social media in 2022: Facebook, Instagram, Twitter, LinkedIn and Nextdoor.
For one, if you don’t have images that fit the recommended platform sizes, it won’t look as professional. The last thing you’d want as a government social media professional is for the public you serve to completely overlook your social media content because it isn’t sized correctly. Getting social media images right is also important because:
Various image sizes can be used to post on Facebook — depending on your objective — and there are many resources offering advice, albeit some with differing answers. Since first impressions are everything, let’s begin with addressing the basics of how the images display when people visit your Page.
When choosing a profile image of any size, the platform will automatically crop your photo into a circle. Be sure all important elements are centered to avoid losing their visibility in this process. Visit the Facebook Help Center for a quick reference guide on which file types load faster for cover photos and how to optimize those that include text or a logo.
Let’s also explore the image requirements for posts. Keep in mind, it is always best to use the highest resolution possible, when possible. Here are the minimum image pixel requirements according to the Facebook Business Help Center:
While pixel guides are helpful, some people prefer to design using recommended aspect ratios. We understand many socialgovs prefer a desktop/computer experience, and if you’re not familiar with aspect ratios or how your images will display on mobile, use these templates from Facebook (Meta) to help.
As mentioned above with Facebook, even if your profile image size is uploaded in a square format on Instagram, the platform automatically displays profile photos as a circle. Ensure you center any elements you want your audience to focus on. Here are the recommended image sizes:
How images are displayed on Twitter is quite different from most platforms. Extra time is hard to come by as a socialgov and you don’t want all the hard work you put into creating a graphic or capturing the perfect photo to be wasted if it won’t display in the most user-friendly way when you post.
When uploading a cover (header) image — even of the recommended size — Twitter notes that as much as 60 pixels at the top and bottom may appear cropped due to differences in monitor sizes. Here are the image sizes Twitter recommends:
For best results, you’ll want to stick with LinkedIn’s recommended sizes below as it’s been proven to increase comments and sharing. Here’s what’s recommended from Linkedin on logos and cover images as well as single image ad sizes on the platform:
This platform is becoming increasingly popular among socialgovs. According to Nextdoor’s recommendations for creating engaging posts, adding images can help your engagement and landscape images render the best with a recommended ratio of 16:9. Keep in mind, seven megabytes (7MB) is the maximum file size allowed for images on the platform.
Keep this guide handy! You can save it in your bookmarks or simply save the image size graphics onto your computer for fast access. We look forward to seeing your images!
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