July socialgov events: Chats, training & more
Jun 25, 2025Can you believe we are halfway through 2025? Now’s the perfect time to recharge your strategy and refocus your energy for the second half of the year.
Get energized and empowered for the second half of the year with a Masterclass on advanced content, insightful discussions in three #GSMChats, and find new ways to connect with your fellow socialgovs.
Don’t miss these opportunities in July 2025:
Masterclass: Advanced Content Strategies
Thursday, July 10
9am-12pm PT / 12pm-3pm ET
You know content is key, but between shifting algorithms, endless post formats, and unpredictable audience reactions, staying ahead can feel impossible. In our Advanced Content Strategies Masterclass, you’ll get the tools needed to strategically elevate your content, apply advanced tactics, and build sustainable systems to keep your momentum.
This isn’t just another webinar. It’s a focused, hands-on training filled with real-world examples, breakout-style activities, and tools you can put to work right away.
#GSMChats
In our bi-weekly Government Social Media Chats (#GSMChat), you’ll meet with government social media professionals to discuss and share ideas with each other on different topics in a text-only chat. Recaps are available for most chats, too! Register & RSVP to attend chats in the free GSM Network.
Thursday, July 3, 10am PT / 1pm ET
#GSMChat: From Comments to Content! Learning from Audience Interactions
The comment section can be chaotic, hilarious, and unexpectedly insightful. From quirky replies to community complaints, there can sometimes be more to learn in the replies than in the post itself. Join in as we explore how you can turn comments into content inspiration, spot trends early, handle feedback gracefully, and regain control of your agency’s comment section.
Thursday, July 17, 10am PT / 1pm ET
#GSMChat: Protecting Your Agency's Social Media Identity
From fake pages to impersonator accounts, protecting your agency’s digital identity is more important than ever. A single misleading post from an unofficial source can confuse your community, or even cause real harm. We’ll talk about spotting impostor accounts, reporting fake pages, securing your official presence across platforms, and communicating clearly with your community when lookalikes appear.
Thursday, July 31, 10am PT / 1pm ET
#GSMChat: "Can You Just Post This?" - Educating Leadership on Social Strategy
Social media may live in the public spotlight, but managing it often means navigating behind-the-scenes expectations from leadership. From proving your value to pushing back on unrealistic requests, government social media communicators walk a fine line between strategy and diplomacy. Learn from other socialgovs on how to set boundaries, educate decision-makers, communicate impact, and build better understanding.
The free GSM Network is where you’ll find a place to ask questions, share advice and genuinely meet fellow socialgovs working in public sector social media. While a lot of great collaboration happens publicly on the social networks, the GSM Network is created exclusively for full or part-time employees of government agencies and educational institutions.
GSM Association events
The Government Social Media Association unlocks a support system for government employees handling social media through monthly live SocialGov Roundup webinars, your Membership Council, virtual regional meetups, and so much more. Plus it is one of the most economical memberships. Complete the application form & start viewing the member-only content today!
Wednesday, July 23, 10am PT / 1pm ET
SocialGov Roundup
Webinars in this series are quick, to-the-point videos covering the latest features and news on major and emerging platforms—all from the perspective of how it's relevant to social media professionals in government. Meet with your co-hosts GSMA Council Representative Frances La Rue and Team GSM's Ariana Donley to get the latest news in under 30 minutes.
Even more downloads & other resources
Grab these free downloads and resources specific to socialgovs:
- Sign up for our newsletter to get weekly socialgov-related tips in your inbox, event updates, and be the first to know more exciting training news.
- Looking for content ideas for your agency’s social media calendar? Download our yearly observance calendar roundup for some of the observances you might consider building content for—or be mindful of—for your government social media accounts.
- Browse the GSM blog to find helpful resources!
Government Social Media® empowers government professionals to achieve mastery in social media through conferences, online training, and association membership. Best communicate with the public you serve and get connected with fellow socialgovs by registering for the 2025 Government Social Media Conference happening in the Orlando-area and virtually from wherever you are! Join the free GSM Network for text-only chats on socialgov topics or access the Government Social Media Association (GSMA) for regional virtual meetups and educational webinars.
