Contributed blog by Ariana Donley, Web & Social Media Specialist at Government Social Media

Socialgovs are always encouraged to craft social media content with the goal of harnessing two-way communication. As you weigh all potential outcomes of the messaging you’d like to publish, it’s crucial not to overlook people with disabilities who engage with your content in unique ways....

We’ve all heard the phrase, “content is king,” originally written by Microsoft founder Bill Gates in 1996. Many years later it still remains true, especially because of the increased emphasis on social media and content marketing strategies used to capture attention. How does this correlate with government social media communicators? In order to succeed in building online...

Government social media professionals have a lot to keep up with — creative tools, accessibility, popular trends, and so much more. Here are 3 useful tools and resources to help you stay up to speed in your government social media professional role.

Use Canva like a pro

If you don’t already use Canva, you may want to consider creating an account (depending on your needs, even a free...

Government Social Media along with digital accessibility experts from Minnesota IT services hosted a free, publicly-available webinar, “Connect to All of Your Community: Engaging and Accessible Social Media.”

Communicating with the people you serve in government requires connecting through digital services. To ensure equity, we must make digital content with accessibility in mind....

As a social media professional in government, you’re faced with many challenges — one of them being, digital accessibility. On a day-to-day basis you welcome, interact and communicate important messages to the people you serve, however, people with disabilities or those who have difficulty using social media don’t have the same experience as others using these platforms....