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SocialGov Blog

This struggle is felt by many social media professionals

Dec 13, 2021

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What struggle edged out figuring out how to measure social media ROI as the top challenge faced by government agencies when it comes to social media? According to Hootsuite’s 2021 survey report, the top challenge reported was a “lack of human resources to manage the program.”  

Having a trained government communicator at the helm can make the...

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