GSMChat Recap: Adapting to Virtual for Council Meetings, Events & Outreach

Jul 02, 2020

Many communities are transitioning to virtual events only during the pandemic, and government social media professionals have to find new ways to maintain audiences’ attention, create unique outreach and more. During this week’s Government Social Media Chat, we took a look at how govies are switching (and maintaining) virtual communities in, “Adapting to Virtual for Council Meetings, Events & Outreach.”

Let’s start off by finding out who’s doing what virtually now.

Some said that they had switched over to virtual with some in-person, socially distanced meetings.

While others’ meetings were completely virtual.

But, how do you do virtual successfully? It’s important to have the right platforms, tech and streaming services to make it work well — especially for online council meetings.

Here’s a tricky question that’s on every public communicator’s mind: How exactly do you handle public comments?

It can be difficult to navigate, especially while handling a new platform.

And, it can require some planning, like this socialgov suggested.

It’s a good reminder to, “meet people where they are - esp if they have limited access to tech.”

How can you handle important discussions on racial justice in a time where we can’t always meet face-to-face? Is it practical to have those conversations virtually?

This govie said initial intro and planning meetings works, but it might be best to have in-person after that.

Others said to they weren’t a fan of having these types of meaningful conversations virtually; it’s important to have a human element.

Which brings us to our last question of the day: How can you help recreate that human connection virtually?

While it’s tough to only be virtual, many are finding creative ways to maintain a human connection with each other; like hosting a virtual Bingo!

We appreciate the socialgov community supporting each other, sharing tips & helpful resources! For a full recap of the June 25, 2020 Government Social Media Chat, you can read through the whole chat on Wakelet.

Government Social Media Chat is your chance to get advice and ideas from your government social media peers across the U.S. We e-meet on Twitter bi-weekly to unpack social media issues specific to the socialgov community, share thoughts through guided questions and destress together. Search “#GSMChat” on Twitter every other Thursday to join in.

Best communicate with the public you serve by becoming a part of the Government Social Media Network at no cost to you — only available to full/part-time employees of government or educational institutions. Get access to socialgov-specific resources, like the COVID-19 SocialGov Hub group, and other organized content. Virtually collaborate with each other, share advice, get input, tips & more by joining the Government Social Media Network today.


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