GSMCON2022: Initial speakers announced! Early-bird registration ends Friday

Nov 29, 2021

It’s time to check out the initial speaker lineup for the 2022 Government Social Media Conference! GSMCON2022 — the largest social media conference in the U.S. for government agencies — is happening March 29-31, 2022 in Dallas, Texas and online, and we can’t wait to meet you there.

Industry leaders and professionals from a wide-variety of backgrounds and jurisdictions — including Argonne National Laboratory, Oregon Department of Fish and Wildlife, BC Ministry of Transportation and Infrastructure, and more — are hosting breakout sessions at GSMCON2022 to create the best learning experience for all levels of government social media professionals. More speakers and exciting updates from social networks will be announced soon!

What we hear from attendees time and time again is about the caliber of sessions and the expertise of the speakers, which makes GSMCON stand apart from other similar conferences. Speakers will share in-depth advice and top-notch tips on many important topics including accessibility, data reporting, maintaining public trust, platform specifics and more, all while getting you tangible takeaways you can use right after GSMCON2022 ends. 

We’re bringing back All Access Only and demo-style sessions! After hearing last year’s attendees positive feedback, speakers are hosting demo sessions — hands-on, walk-throughs of specific tools or tech — and special All Access only tickets where participants get access to special sessions including Live Reviews, WWYD Scenarios & PowerTalks.

More speakers, sessions, special activities and keynotes will be announced as we continue to develop our GSMCON2022 program happening in Dallas, TX and online, March 29-31, 2022.

Behind-the-Scenes Management for Cohesive Social Media
Anastasia Reed, Social Media & Media Relations Manager, Texas Woman's University
Roxana Rubio, Communications Specialist, Grand Prairie Independent School District

Building Public Trust through Social Customer Care
Russel Lolacher, Director of Web and Social Media Services, BC Ministry of Transportation and Infrastructure

Building Support for Analytics to Guide Decisions
Justin H.S. Breaux, Argonne National Laboratory

Conquering Instagram to Tell Your Brand's Story
Frances La Rue, Communications Manager, City of Anna
Meredith Haynes, Senior Communications Specialist, City of McKinney

Demo: Use Canva Like a Pro! Hacks & Features You Didn't Know Existed
Anndrea Harris, Social Media & Marketing Specialist, City of Wichita Falls, TX

How to Give Bad News on Social & Keep Your Composure, Agency’s Reputation & Internal Relationships
Katie Grant, Digital Communications Section Chief, Wisconsin Department of Natural Resources

How to Use Brand Ambassadors/Influencers to Promote Awareness & Engagement
Nyeisha Dease, Marketing and Communications Manager, City of Columbia Office of Economic Development
Kathryn Hampton, Deputy Director, City of Columbia Office of Economic Development

Keeping it Legal on Social Media
Julie Tappendorf, Equity Partner Ancel Glink, PC

Small Shop Podcasting: Amplifying Your Agency's Story Without Adding to Your Plate
Timothy Akimoff, PIO-Social Media & Podcast, Oregon Department of Fish and Wildlife

Small Teams and Small Budgets: Social on a Shoestring
Jessica VanderKolk, Communications Manager, City of Battle Creek, MI

The Art & Science of Finding Your Agency's Voice
Kate Langsdorf, Community Engagement Coordinator, City of Newcastle

Social Media Accessibility
Emily Allen Lucht, Director of Communications, Maryland Department of Housing and Community Development 

TikTok on the Clock: Where Does Government Fit In?
Jordan Gilgenbach, Digital Communications Coordinator, City of Minneapolis, MN

All Access Only Session

All Access Live Review: How to Spice up Bland Topics
Mikayla Moskov, PIO, Horry County Public Information Office, SC

Special Activity: Social Media Policy Reboot (for all ticket types)
Facilitated by Kaitlin Keeler, Marketing & Communications Officer &
Sarah King Digital Marketing & Communications Coordinator, Oakland County, MI


We hope to see you either in person or online at GSMCON2022! At the largest social media conference in the U.S. for government agencies, you’ll walk away — or log off — from a fulfilling experience making you an even more confident, efficient government social media professional.

Early-bird registration prices for both in-person and virtual tickets for the 2022 Government Social Media Conference are extended through Friday, December 3, 2021. Download our one-page event summary to help with your training/travel approvals, and save the most by registering now! Here’s how.


Best communicate with the public you serve by becoming a part of the free Government Social Media network — only available to full/part-time employees of government or educational institutions. 

We support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. Government Social Media helps you successfully communicate with the public you serve, protect your agency and keep public trust while finding your support community.


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