Speakers from all over the world have presented at the Government Social Media Conference – and the GSMCON2022 event in Dallas, Texas, will be even more accessible as a hybrid event. 

We ran our "Call for Speakers" in October 2021 to recruit exceptional speakers for our program. Our speaker committee reviewed many amazing session pitches, so get ready for valuable advice, techniques and actionable lessons learned for government agencies on social media.

*Nov. 29 UPDATE* You can now view the initial 2022 speaker lineup below! 


Call for Speakers Timeline

Proposal Deadline: Friday, October 29, 2021

Initial Speaker List Announced: 
Monday, November 29, 2021

Call for Speakers Closed

Announcing the 2022 Initial List of Sessions!

Check out the 2022 breakout sessions and speakers – and we'll continue to announce more sessions, keynotes & other activities in the coming weeks.

  • Behind-the-Scenes Management for Cohesive Social Media
    Anastasia Reed, Social Media & Media Relations Manager, Texas Woman's University
    Roxana Rubio, Communications Specialist, Grand Prairie Independent School District

  • Building Public Trust through Social Customer Care
    Russel Lolacher, Director of Web and Social Media Services, BC Ministry of Transportation and Infrastructure

  • Building Support for Analytics to Guide Decisions
    Justin H.S. Breaux, Argonne National Laboratory

  • Conquering Instagram to Tell Your Brand's Story
    Frances La Rue, Communications Manager, City of Anna
    Meredith Haynes, Senior Communications Specialist, City of McKinney

  • Demo: Use Canva Like a Pro! Hacks & Features You Didn't Know Existed
    Anndrea Harris, Social Media & Marketing Specialist, City of Wichita Falls, TX

  • How to Give Bad News on Social & Keep Your Composure, Agency’s Reputation & Internal Relationships
    Katie Grant, Digital Communications Section Chief, Wisconsin Department of Natural Resources

  • Keeping it Legal on Social Media
    Julie Tappendorf, Equity Partner Ancel Glink, PC

  • Small Shop Podcasting: Amplifying Your Agency's Story Without Adding to Your Plate
    Timothy Akimoff, PIO-Social Media & Podcast, Oregon Department of Fish and Wildlife
  • Small Teams and Small Budgets: Social on a Shoestring
    Jessica VanderKolk, Communications Manager, City of Battle Creek, MI
  • Social Media Accessibility
    Emily Allen Lucht, Director of Communications, Maryland Department of Housing and Community Development


  • The Art & Science of Finding Your Agency's Voice
    Kate Langsdorf, Community Engagement Coordinator, City of Newcastle

  • TikTok on the Clock: Where Does Government Fit In?
    Jordan Gilgenbach, Digital Communications Coordinator, City of Minneapolis, MN

All Access Only Sessions

More All Access sessions will be announced soon!

  • All Access Live Review: How to Spice Up Bland Topics
    Mikayla Moskov, PIO, Horry County Public Information Office, SC


Special Activity (for all ticket types)

  • Special Activity: Social Media Policy Reboot
    Bring your current social media policy, learn best practices & work with your peers in small groups to answer questions, swap language & walk away with an even stronger policy for your attorney to review. We’ll have an online version for our virtual participants, too!
    Facilitated by Kaitlin Keeler, Marketing & Communications Officer &
    Sarah King Digital Marketing & Communications Coordinator, Oakland County, MI


Additional announcements, including sessions led by the social networks, will be added to the lineup in the coming weeks. The session time slots and rooms will be listed on the Schedule page when published. 

Speaker FAQs

We highly recommend reviewing all of the speaker terms before proposing a session, as many other details are explained. Please reach out to us if you have any other questions.

Approved speakers will receive complimentary in-person registration at the All Access ticket level, recognition on our website and in event promotion. If you already have a paid registration and are approved to host a breakout session, your registration fee will be refunded.

Many breakout session speakers respond to our "Call for Speakers" and are selected based on their qualifications, the suitability of the topic and where it fits in with the rest of the program. We typically reach out to experts and accomplished professionals to lead keynotes and panels, and we also personally invite a number of our breakout session speakers who we know have a unique perspective to share.

Speakers for the hybrid 2022 event will generally host their session in-person at the Dallas Sheraton Hotel in Dallas, Texas. If we establish any speakers closer to the event who will speak virtually, it may be a semi-live session where there is a pre-recorded lesson with a live Q&A at the end. Unless otherwise agreed upon directly with GSM, your session will be held live and in-person.

Our priority is the safety of our event attendees and speakers. We'll continue to monitor federal, CDC, state and venue updates as the event approaches and will report any changes, recommendations, guidelines and safety protocols to attendees and speakers. Accommodations can be made if a speaker cannot attend in-person due to COVID.


245 E. Liberty Street, Ste. 230, Reno, NV 89501
Visitors by appointment only please.

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