2024 Schedule

New! Initial Session/Speaker Lineup Announced 

Some sessions and speakers will be announced over the coming months. Check out the lineup below and learn more about the session facilitators on our Speakers page. Rooms and time slots will be assigned later based on the results of our attendee survey, but you can explore detailed session descriptions here and take a look at our tentative schedule at the bottom of this page to plan your trip!

General Sessions

General sessions include keynote-level conversations and panels that all participants will attend at the same time. Exciting General Session updates will be announced soon!

Keynote: SocialGov Unfiltered: Insights on the Growing Influence of Social Media Roles 
Jon-Stephen Stansel, Social Media Strategist  

Breakout Sessions

AI: Your Ultimate Productivity Partner (Advanced)
Zack Seipert, Central Utah Water Conservancy District

Balance & Wellness Strategies for Busy Communication Professionals (Beginner)
April Leonard, Kansas City Missouri Health Department
Andrea Watts, City of Kansas City, Missouri

Bringing the Pop into Government Culture (Intermediate)
Meredith Haynes, City of McKinney
Abby Aldrich, City of Bedford

Framework for Building a Strong & Consistent Brand Policy (Intermediate)
Ashtyn Reaugh, City of Tulsa
Michelle Brooks, City of Tulsa

How to Best Handle a Visit by a ‘First Amendment Auditor’ (Intermediate)
Dylan Luciano, Concord Police Department

Include Your Whole Audience: Inclusive and Accessible Communications (Beginner)
Jeff Selby, City of Portland Office of Equity

Set up a DEI Framework that Prioritizes Accessibility & Inclusive Content (Intermediate)
Kaitlin Keeler, Oakland County
Harry Weaver III, Oakland County

Social Science Meets Social Media — Get the Most Out of Your Analytics (Advanced)
Bronlea Mishler, Bronlea M Consulting, LLC
Kristin Williams, NineteenEleven Consulting

Supreme Court Weighs In on How the First Amendment Governs Social Media Comments (Advanced)
Mark Weaver, Communications Counsel, Inc.

The Governor Killed My TikTok: Pivoting Social Media Amid Adversity (Intermediate)
Leigh Gibson, Intrepid
Aimee Colton, Utah Department of Transportation

Empowering Leadership & Colleagues to Shape Policy Using Social Feedback (Advanced)
Warren Kagarise, King County, WA

How to Be Everywhere at Once: Empowering Your Peers to Create Content (Intermediate)
Matt Wettengel, South Suburban Parks and Recreation

How to Shake Things Up When You’ve Done This Awhile (Advanced)
Jessie Brown, Iowa Department of Natural Resources

OnlyFans for #SocialGov (And the Science of Capturing Audience Attention) (Intermediate)
Richard Yeakley, City of Longview

Reel Success: Instagram’s Creative Magic for Public Agency Outreach (Intermediate)
Wendy Aguilar, Sacramento Fire Department


Telling Your Story to Amplify the Good (Beginner)
Roshanda Pratt, For Goodness Sakes

Utilizing Inclusive Social Media Strategies to Build Civic Trust (Intermediate)
Stathi Patseas, NYC Civic Engagement Commission

Add-on, pre-conference Workshops

Workshops are 2-hour sessions that happen on Monday, April 15, the day before the conference officially begins! These are deep dives into some of socialgov’s most requested topics. More details on add-on, pre-conference Workshops.

Mastering Instagram Reels for Government Agencies
Angela Ramirez, City of Lakewood, Colorado


Government Social Media 101
Speakers will be announced soon


Legal 301: Advanced Issues on Copyright, Fair Use & AI on Social Media
Julie Tappendorf, Ancel Glink, PC


Speed Sessions

Back by popular demand, we're thrilled to reintroduce Speed Sessions for GSMCON2024, extended now to 15-minutes for each talk! Get ready for fast-paced presentations where you'll walk away with high-impact, actionable advice from two speakers in each session block. More speed sessions will be announced soon!

  • Building a Successful Social Media Content Calendar (Beginner)
    Steven Shortt, Tacoma Public Utilities
  • Dare to Spice Up Government Content (Intermediate)
    Nikki Bowers, City of Las Vegas

  • Drones in Social Media (Beginner)
    Josh Leith, Newport Beach Fire Department
  • Harnessing Staff Power on Social Media (Beginner)
    Charles Newman, City of Columbus – Department of Public Service 
  • Teaching Field Staff How to Take Exceptional iPhone Photos (Beginner)
    Heidi Yocum, City of Berkeley
  • Using Canva’s Built-In AI Tools (Advanced)
    Anndrea Harris, Whooann Creative Studio / City of Wichita Falls
  • Zero-Budget Strategies for Leveraging Influencers (Intermediate)
    Timothy Akimoff, Oregon Department of Fish and Wildlife

2024 Tentative Schedule

All times below are in Pacific Daylight Time (PDT), the local time in Palm Springs, California. Virtual participant? The event platform will display session in your time zone. 
Please note: the tentative schedule below is provided for your planning and is subject to change.  


Monday, April 15, 2024 (Pre-Conference) (Pacific Time Zone)

10am-5:30pm: Add-On Workshops (in-person only)

5-6pm: Virtual Welcome Reception

6-7pm: VIP Cocktail hour

7-9pm: In-Person Welcome Reception

Tuesday, April 16, 2024 (Pacific Time Zone)

7-8am: Continental breakfast & networking

8-9am: Kickoff session


Speed sessions



3-4pm: General session

4-4:30pm: Networking/meetups/Expo activities

Wednesday, April 17, 2024 (Pacific Time Zone)

7-8am: Continental breakfast & networking

8-9am: General session


Lunch: Golden Post Awards


3-4pm: General session

4-4:30pm: Networking/meetups/Expo activities

5:30-7:30pm: VIP special activity

Thursday, April 18, 2024 (Pacific Time Zone)

7-8am: Continental breakfast & networking


9-10am: Networking/meetups/Expo activities

Speed sessions

11-Noon: Closing session

 See the 2023 archived schedule (pdf). 


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