Add-on Workshops

Get the most out of your 2025 Government Social Media Conference experience by adding on pre-conference workshops hosted by industry experts! Each workshop offers a deep dive into some of your most requested topics. Live workshop sessions are on Monday, May 19, 2025.

New for 2025, workshops are open to both in-person attendees and virtual participants, and will be recorded to view on-demand online for 3 months after the event ends.

Each workshop fee is $115 and are available to purchase during GSMCON ticket checkout! Want to add-on all three workshops? Bundle all three workshops at checkout to save or upgrade to the VIP Add-On for other great benefits.

All participants receive a digital certificate of completion for the workshop(s) attended.

Government Social Media 101

Monday, May 19, 2025
9:30 - 11:30am ET

What you'll learn:

  1. How to build your framework for government social media management, including introductory info on crafting policies & strategic plans and accessibility & legal considerations;

  2. Navigating the unique challenges of government social media and how to address common obstacles;

  3. How to best leverage major social media platforms to reach your audiences;

  4. Creating compelling content that resonates with your community and aligns with your agency’s goals and the tools & techniques for efficient content management;

  5. Best practices for managing public comments, addressing negativity, fostering positive interactions, and best practices to engage with your community while increasing public trust;

  6. Building your government social media community and creating a new network of colleagues to aid in your professional growth!


Join this workshop led by experts from the GSM professional association Training Committee, and start your journey towards achieving mastery in government social media! By the end of this course, you'll be equipped with the knowledge, skills, and connections to navigate the ever-evolving social media landscape confidently and successfully.

AI 301 - Leveraging AI for Government Social Media Success

Monday, May 19, 2025
12:30 - 2:30pm ET

Zack Seipert

Marketing & Communications Specialist
Central Utah Water Conservancy District


Step into the future of government social media! Artificial Intelligence (AI) is revolutionizing the way we approach government communications and social media — are you ready to unlock the potential AI has to offer?

In this hands-on pre-conference workshop, we’re delving deep into this new, rapidly changing AI landscape, all from the perspective of how you can responsibly harness this power as a government social media professional. Gain practical takeaways and strategic recommendations on:

  1. Creating your AI roadmap of success, including where to start with AI, gaining stakeholder approval, policy recommendations & more;

  2. Using AI to elevate your agency’s social media presence and increase engagement, while making your role more efficient & effective;

  3. Navigating potential pitfalls and ethical considerations, and what you can do to transparently incorporate AI; 

  4. Exploring emerging trends and innovations in AI and how you can effectively prepare for & adapt;

  5. Real-time walk-throughs & hands-on applications on platforms to integrate into your social media strategies today!


Unlock the potential of AI in government social media by joining this workshop in spring 2025! You’ll leave this session equipped with the tools to harness the benefits of AI responsibly and ensure you stay at the forefront of digital innovation for AI’s future in public sector communication.

Workshop 3 will be announced soon!

Monday, May 19, 2025
3 - 5pm ET

Our last exciting workshop will be announced soon! Sign up for our newsletter to receive the latest GSMCON updates.


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