Get the most out of your 2023 Government Social Media Conference experience by adding pre-conference workshops offering a deep dive into some of your most requested topics.
Workshop fees are $100 each and they're available to purchase during in-person GSMCON registration! Each 2-hour workshops is exclusively available in-person on Monday, May 1, 2023 to participate live. Register for one or more workshops, or upgrade to the VIP Experience to get access all workshops in a bundle with other benefits!
If you already purchased a GSMCON ticket and would like to add-on any workshops, please contact us.
Countdown to Pre-Conference Workshops on May 1, 2023
Monday, May 1 @ 10 am - noon PT
Workshops are exclusively in-person & not livestreamed or recorded.
This workshop is an introduction for communicators who are new to managing social media for government agencies. If you already have a basic level of social media knowledge and need to learn how to effectively manage social media for government, then this workshop will give you a strong foundation to build on. Start off by learning the framework for handling public sector social media (such as policy, strategy, accessibility and First Amendment), then get practical advice on successfully creating content, publishing, monitoring and engaging with the public on the major social media platforms.
During this workshop led by the GSM professional association Training Committee, you'll also get a heads-up on what other conference sessions to look out for, how you can get involved in this community, and you'll walk away with a new network of colleagues to aid in your professional growth.
Topics covered include:
Monday, May 1 @ 12:30 - 2:30 pm PT
Workshops are exclusively in-person & not livestreamed or recorded.
Learn to harness all the tools within Instagram and go beyond posting a single photo in this hands-on, deep dive workshop created for those who want to go beyond the basics and learn more in-depth practices on the platform.
As a participant, you will learn:
You'll leave this interactive workshop — led by Eva Kirschbaum with the Town of Gilbert, AZ and Frances La Rue with the City of Anna, TX — buzzing with ideas and with a thoroughly planned campaign ready to bring back to your organization that can be applied to any project that comes your way. With this framework, it'll feel easy to fit today's trends into your established plan.
Monday, May 1 @ 3-5 pm PT
Workshops are exclusively in-person & not livestreamed or recorded.
How do you effectively communicate the impact social media makes on your agency's communication goals? Do your leadership teams truly understand the value of social media and what you're accomplishing? Want to create streamlined, organized reports that never get overlooked?
Back by popular demand and updated for 2023, you won't want to miss this add-on workshop all about gathering data, analyzing and creating effective reports. After years of managing social media for an international NGO, a Fortune 500 and now her social media agency, October Social Media, Sabrina Merritt is ready to pass on her social media reporting knowledge to you. This hands-on interactive workshop features individual and group learning that will improve your current social media reports. Whether you put your report together manually or use social media software, there is something for everyone.
In this 2-hour workshop, attendees will learn how to create and organize social media reports that:
Workshop participants will also learn:
If you're someone who struggles to communicate the impact of your social media, need to enhance your current reporting or wants the framework to start effective reporting at your agency today, then this workshop is perfect for you.
Check out some of the exceptional feedback from past attendees participating in Sabrina Merritt's sessions at GSMCON!
@octobersocial is on fire 🔥talking about social media reporting...and not just because it’s 95 degrees in the room. Great information to take home and implement. Definitely worth watching via the conference virtual pass #GSMCON2019 pic.twitter.com/baauZUhlCc
— Sara Farris (@FarrisWheelComm) April 2, 2019
#GSMCON2019 So much typing in this awesome session with Sabrina from @OctoberSocial on creating social reports people can understand. @GovernmentSM pic.twitter.com/rgciMRUOFD
— Lauren Luna! (@LaurenLunaPIO) April 2, 2019
Everyone in this social media reporting session: 🔥🤯🔥🤯🔥🤯🔥🤯🔥🤯#GSMCON2019 @octobersocial @slickrose
— Excuse me, Miss? (@slowissmooth) April 2, 2019
I’m desperate to photograph Sabrina’s slides @octobersocial and have to remember they will be available after the conference and on Virtual Pass. So much darn good info! #gsmcon2019
— Mary Jo Flynn (@MaryJoFly) April 2, 2019
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