Government Social Media 101

Monday, April 15, 2024
10 am - noon PT
Workshops are exclusively in-person & not livestreamed or recorded.

Welcome to government social media! This comprehensive workshop is an introduction for communicators who are new to managing social media for government agencies. If you already have a basic level of social media knowledge and need to learn how to effectively manage social media for government, you'll build a strong foundation with the topics covered in this workshop. Learn the framework for handling public sector social media (such as policy, strategy, accessibility and First Amendment), and get practical advice on successfully creating content, publishing, monitoring and engaging with the public on the major social media platforms.

During this workshop led by the GSM professional association Training Committee, you'll also get a heads-up on what other conference sessions to look out for, how you can get involved in this community, and you'll walk away with a new network of colleagues to aid in your professional growth.

Topics covered include:

• How to build your framework for government social media management

• Challenges of handling social media in government & skills needed

• How to best utilize major platforms

• Tools for efficiently managing content 

• Best practices for handling comments, negativity & successful citizen engagement

Mastering Instagram Reels for Government Agencies

Monday, April 15, 2024
12:30 pm - 2:30 pm PT
Workshops are exclusively in-person & not livestreamed or recorded.

Discover the power of Instagram Reels in a two-hour hands-on workshop designed specially for government communicators. You'll go beyond the basics of short-form video as we focus on creating engaging Reels from scratch, turning trends into effective storytelling tools for your agency and keeping your audience engaged. Come with a fully charged phone to put what you learn to practice in this in-depth workshop!

Led by a 2023 Golden Post Award winner, this hands-on session will equip you with the skills to captivate your audience and amplify your agency’s message on social media. Not on Instagram Reels? Take these proven short-form video pro tips and apply them to your favorite platforms.

While geared towards intermediate and advanced socialgovs, beginners are welcome, too. Join us to master the art of Reels and elevate your government's online presence!

Legal 301: Advanced Issues on Copyright, Fair Use & AI on Social Media

Monday, April 15, 2024
3-5 pm PT
Workshops are exclusively in-person & not livestreamed or recorded.

Government social media communicators have observed many legal dilemmas in this rapidly changing world of artificial intelligence (AI), and it’s hard to stay updated on how you can embrace these advancements while still protecting your agency.      

This advanced workshop is for public sector social media professionals who make and share content on behalf of their agency. What do you need to know to stay compliant with current laws? We're bringing back attorney Julie Tappendorf to expand on her top-rated talk! Get ready for a 2-hour deep dive into: 

• Copyright issues of AI-generated content 

• Intellectual property principles

• “Fair use” of memes & music

• And more! 
  
  

We'll look at real-world examples and the latest case law, all in plain language, so you can take these considerations back to your agency as you continue to collaborate with leadership and your legal counsel!