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SocialGov Blog

How to design for government social media

Aug 25, 2021

We’ve all heard the phrase, “content is king,” originally written by Microsoft founder Bill Gates in 1996. Many years later it still remains true, especially because of the increased emphasis on social media and content marketing strategies used to capture attention. How does this correlate with government social media communicators? In order to succeed in building online...

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3 Top Tips: Engaging & Accessible Social Media Webinar

Jul 27, 2021

Government Social Media along with digital accessibility experts from Minnesota IT services hosted a free, publicly-available webinar, “Connect to All of Your Community: Engaging and Accessible Social Media.”

Communicating with the people you serve in government requires connecting through digital services. To ensure equity, we must make digital content with accessibility in mind....

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3 Easy Ways to Make Your Social Media Accessible

Jul 07, 2021

As a social media professional in government, you’re faced with many challenges — one of them being, digital accessibility. On a day-to-day basis you welcome, interact and communicate important messages to the people you serve, however, people with disabilities or those who have difficulty using social media don’t have the same experience as others using these platforms....

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Doing the Work: Reckoning with Racism at Your Agency

Jun 18, 2021

Contributed blog by Christina Roach, Digital Content Specialist for the City of Dallas, and Victor Henderson, Communications Specialist at North Central Texas Council of Governments. Read Christina & Victor’s first blog post, “Doing the Work: How to Support Black Voices within Your Organization.

As we approach the celebration of Juneteenth, we’re itching closer...

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Free Webinar: Engaging & Accessible Social Media

May 18, 2021

Communicating with the people you serve in government requires connecting through digital services. To ensure equity, we must make digital content with accessibility in mind. 

Join Team GSM and communication and digital accessibility experts from Minnesota IT Services, the state of Minnesota’s IT agency, as they use a person-centered lens to share best practices, resources, and...

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Serving the underserved: GSMCON keynote Joey Zumaya’s passion at LinkedIn

Mar 22, 2021

There’s still time to get your #GSMCON2021 ticket! Don’t miss out on this year’s virtual event - hundreds and hundreds of your peers are already signed up, and here’s how you can, too

Joey Zumaya’s passion is to empower underserved communities, and every day, he gets to do exactly that at LinkedIn

LinkedIn might seem like an unlikely place for his...

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Doing the Work: How to Support Black Voices within Your Organization

Aug 10, 2020

In a matter of months, government PIOs all over the country felt more pressure than ever after COVID-19 replaced our sense of normalcy with a constant need to be on, added stress from the financial crisis and exposed racist practices in policing and healthcare, which made national headlines and led to the start of a cultural revolution during an election year. Whew. What a time. Especially for...

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