We’ve all heard the phrase, “content is king,” originally written by Microsoft founder Bill Gates in 1996. Many years later it still remains true, especially because of the increased emphasis on social media and content marketing strategies used to capture attention. How does this correlate with government social media communicators? In order to succeed in building online...

Government Social Media along with digital accessibility experts from Minnesota IT services hosted a free, publicly-available webinar, “Connect to All of Your Community: Engaging and Accessible Social Media.”

Communicating with the people you serve in government requires connecting through digital services. To ensure equity, we must make digital content with accessibility in mind....

As a social media professional in government, you’re faced with many challenges — one of them being, digital accessibility. On a day-to-day basis you welcome, interact and communicate important messages to the people you serve, however, people with disabilities or those who have difficulty using social media don’t have the same experience as others using these platforms....

Contributed blog by Christina Roach, Digital Content Specialist for the City of Dallas, and Victor Henderson, Communications Specialist at North Central Texas Council of Governments. Read Christina & Victor’s first blog post, “Doing the Work: How to Support Black Voices within Your Organization”.

As we approach the celebration of Juneteenth, we’re itching closer...

Communicating with the people you serve in government requires connecting through digital services. To ensure equity, we must make digital content with accessibility in mind. 

Join Team GSM and communication and digital accessibility experts from Minnesota IT Services, the state of Minnesota’s IT agency, as they use a person-centered lens to share best practices, resources, and...

There’s still time to get your #GSMCON2021 ticket! Don’t miss out on this year’s virtual event - hundreds and hundreds of your peers are already signed up, and here’s how you can, too. 

Joey Zumaya’s passion is to empower underserved communities, and every day, he gets to do exactly that at LinkedIn. 

LinkedIn might seem like an unlikely place for his...

In a matter of months, government PIOs all over the country felt more pressure than ever after COVID-19 replaced our sense of normalcy with a constant need to be on, added stress from the financial crisis and exposed racist practices in policing and healthcare, which made national headlines and led to the start of a cultural revolution during an election year. Whew. What a time. Especially for...