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SocialGov Blog

October 2021 observance calendar roundup

Sep 24, 2021

What days should you keep in mind for your government social media content calendar? Here’s a helpful roundup of some of the observed days happening in October you might want to build content for — or be mindful of — for your government social media accounts.

Please keep in mind that this may not be a full list, and we encourage you to check other sources like List of National...

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LinkedIn mini training series coming to professional association

Sep 13, 2021

LinkedIn can be an extremely useful tool for government agencies. While the network may be thought of first as a recruitment platform, LinkedIn is a valuable tool for government communicators to reach your community in unique ways and to equip, celebrate and encourage your agency’s current employees, too. Are you using the platform to its full potential?

In this special series ...

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Mindful social media posts for 9/11 anniversary

Sep 09, 2021

Over the past 20 years, government agencies in the United States – especially police, fire, EMS and military – have planned moving tributes recognizing nearly 3,000 people who lost their lives in the horrific tragedy of the September 11, 2001 attack.

As we approach the 20th anniversary of that tragic day, even more government agencies will likely have an agency-wide tribute or...

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Social media image sizes 2021: Socialgov cheat sheet

Sep 03, 2021

Gone are the days when it was perfectly acceptable to repurpose the same image, no matter the size, on more than one social media platform. Nowadays, the recommended social media image sizes seem to be constantly changing — what has become so important to your social media strategy has also become just as difficult to keep up with. In this quick guide, we’ll go over the most recent...

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September observance calendar roundup

Aug 26, 2021

What days should you keep in mind for your government social media content calendar? Here’s a helpful roundup of some of the observed days happening in September you might want to build content for — or be mindful of — for your government social media accounts.

Please keep in mind that this may not be a full list, and we encourage you to check other sources like List of...

Continue Reading...

How to design for government social media

Aug 25, 2021

We’ve all heard the phrase, “content is king,” originally written by Microsoft founder Bill Gates in 1996. Many years later it still remains true, especially because of the increased emphasis on social media and content marketing strategies used to capture attention. How does this correlate with government social media communicators? In order to succeed in building online...

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SocialGov secret: Being social, not doing social media

Aug 16, 2021

Contributed blog by Russel Lolacher, Director of Web and Social Media Services for the BC Ministry of Transportation and Infrastructure and author of the Relationships at Work blog

One of the biggest mistakes I’ve seen government organizations make on social media is treating it like it’s not SOCIAL media. They find it far more important to DO a platform than BE the experience their...

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3 Top Tips: Engaging & Accessible Social Media Webinar

Jul 27, 2021

Government Social Media along with digital accessibility experts from Minnesota IT services hosted a free, publicly-available webinar, “Connect to All of Your Community: Engaging and Accessible Social Media.”

Communicating with the people you serve in government requires connecting through digital services. To ensure equity, we must make digital content with accessibility in mind....

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August Observance Calendar Roundup

Jul 23, 2021

What days should you keep in mind for your government social media content calendar? Here’s a helpful roundup of some of the observed days happening in August you might want to build content for — or be mindful of — for your government social media accounts.

Please keep in mind that this may not be a full list, and we encourage you to check other sources like List of National...

Continue Reading...

What Police Departments Should and Should Not Be Doing on Social Media Right Now

Jun 03, 2020

Contributed blog by Yael Bar-tur, Social Media Consultant

 

I don’t know one police officer who isn’t filled with a combination of rage, disappointment and embarrassment after watching the video of the death of George Floyd in Minneapolis. Add to that the many protests and injuries to officers and civilians around the country, and it’s enough to leave even the...

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