Masterclass
Join us for an exclusive 3-hour deep-dive into a key social media topic tailored for government professionals.
Next Online Masterclass
Short-Form Video Blueprint
for Government
Thursday, October 16, 2025Â
9am-12pm PT / 10am-1pm MT / 11am-2pm CT / 12pm-3pm ET
This exclusive 3-hour online masterclass reveals how government agencies are successfully leveraging short-form video on social media. Ariana and Kristy will walk through top examples of video produced by government entities. We'll cover what worked, why it connected with audiences, and the creative and technical choices – from style to production – that brought these videos to life. Â
This is more than just an 'idea session'. You'll walk away inspired with clear steps and fresh techniques you can start using right away for your agency's social media video.
REGISTER & PRICING
Meet the Masterclass Speakers
Government Social Media
Social Media Manager
Government Social Media
Founder + CEO
What you'll learn in this masterclass
These aren't surface-level webinars — we give you a deep-dive, three-hour session built for experienced government social media professionals. You’ll explore advanced strategies, analyze real-world examples from top-performing agencies, and join a breakout-style activity to apply what you’re learning in the moment.
We focus on what’s actually working now for government agencies, with insights and practical tools you can immediately put to use.
Craft a Compelling Story
Government content doesn’t have to be boring. Discover how to choose the most interesting angle of your topic that’ll resonate with the public you serve. We'll cover brainstorming methods, adapting to trends, simple storyboarding, creating irresistible story hooks and more to ensure your message is clear and engaging from the outset.
Choose a Creative Style
Discover the creative choices that shape how a video feels and connects. We’ll break down styles used in successful government videos so you can decide on perspective, overall format, & all things style! You’ll leave with practical ideas for visual hooks, audio choices, and series planning to help videos stand out.
Produce Like a Pro
See how other govies use practical shooting & editing techniques to create successful videos with a smartphone, desktop and easy gear. We'll cover aspects like framing, creative transitions, captions, efficient workflows, and the best tools (including apps and AI) to streamline production & make it manageable for small teams.
Publish with Max Impact
Make sure your video is primed for engagement as we cover how socialgovs are including interactive elements on top of video, smart captions, thumbnail strategy and more. We’ll also talk about posting cadence, ensuring accessible content, and measuring success without experiencing burnout.
Who's attending?
Over 150+ agencies have already registered! Here's a look at a small portion of the agencies already registered for this masterclass! Please note that we only list agencies who have opted-in during registration to be listed publicly. This list is informational only and not to be used for any other purpose.
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Austin Energy, TX
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Ben Franklin Transit, WA
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Brazos River Authority, TX
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Cape Coral Fire Department, FL
- Central Utah Water Conservancy District, UT
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City of East Lansing, MI
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City of Edina, MN
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City of Buckeye, AZ
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City of Cape Coral, FL
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City of Durham, NC
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City of Flagstaff, AZ
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City of Grand Rapids, MI
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City of Lakewood, CO
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City of Sandusky, OH
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City of San Luis, AZ
- City of St. Augustine, FL
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City of Valdez, AK
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City of Warrenville, IL
- City of Waterloo, IL
- City of Westminster, CA
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Community Transit, WA
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Cook County Assessor's Office, IL
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Cook County Clerk's Office, IL
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Copley Township, OH
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County of San Luis Obispo, CA
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Daphne Utilities, AL
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Frederick County Government, MD
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IDEA Public Schools, TX
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Illinois State Board of Education, IL
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Iredell County Sheriff's Office, NC
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League of Minnesota Cities, MN
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Louisa County Government, VA
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Meridian Township, MI
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Metropolitan St. Louis Sewer District, MO
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Navajo County Government
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Oakland County, MI
- Oakland County Parks and Recreation, MI
- Office of the Inspector General, MA
- Oklahoma HFA
- OKI Regional Council of Governments, OH
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Palm Beach TPA, FL
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Pierce County, WA
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San Jacinto River Authority, TX
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Town of Apex, NC
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Town of Bethel, CT
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Town of Parker, Parks and Recreation, CO
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Village of Barrington, IL
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Village of Streamwood, IL
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Village of Tequesta, FL
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Virginia Department of Transportation, VA
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West Metro Fire Rescue, CO
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Yolo County Sheriff's Office, CA
Get your digital certificate of completion
Complete the full live session and your digital certificate will be emailed to you within 2 weeks. It’s designed to be something you can celebrate on LinkedIn, share with your team, or even print and frame for your office wall!
Masterclass Pricing & Registration
Have a discount code from one of our partners or Team GSM? Please enter it during checkout.
SocialGov Video Accelerator Pack
Add-on this $59 upgrade during checkout!
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