Add-on workshops now available! Elevate your GSMCON2022 experience

Elevate your 2022 Government Social Media Conference experience this year by adding on one (or all!) of these pre-conference workshops hosted by leading industry experts. In each workshop, we’re taking a deeper dive into some of your most requested topics to get the latest need-to-know info important to govies who handle social media. 

How to register? Purchase workshops for $75 each when you save your spot for GSMCON2022, or if you already registered, please reach out to us, let us know which ones you’d like to attend, and we’ll send you a special link to register. 

All workshops are held on Monday, March 28, 2022. Workshops are facilitated in-person and will also be livestreamed for our virtual audience (only for those who have the workshop add-on).

10 a.m. - noon CT: Smartphone Video Lab: Create Great Video Content with Confidence!
In this hands-on session, former County of Sacramento PIO Kerry Shearer ("The Livestream Expert") will cover all the things that will help you produce compelling video content for your agency using your smartphone and a few key accessories to ensure excellent audio, luscious lighting and a steady shot! Kerry knows all the gizmos and video approaches because he's kind of a technogeek and has been shooting smartphone video for years! This session will be high-energy, lots of fun, and you'll absolutely come away from it feeling way more confident in your abilities to quickly create great video content!

Kerry will cover shooting techniques, ways to get professional audio into your phone, editing approaches, lighting options, what formats to choose, helper apps, livestreaming, and more!

Note: Bring your smartphone to the workshop, fully charged. Bring a backup battery and charging cord if you have one (just in case!). It would be helpful to have a video editing app installed, such as iMovie (for iPhone), or Adobe Premiere Rush or InShot (iPhone or Android), or any other video app you already use and love. If you own a wired or wireless smartphone mic and a mini desktop tripod or gimbal, bring that too!

12:30 - 2:30 p.m. CT: Legal & First Amendment Issues for SocialGov
Several legal issues involved with government use of social media will be covered in this workshop facilitated by Mark R. Weaver, a leading crisis communications advisor and attorney for public sector clients. Knowing how the First Amendment applies to your social media presence can protect you from a lawsuit, legal fees and damages. This lively workshop — with many updates on recent laws and rulings since the last time you may have seen Mark present — features practical tips in plain language about issues such as government forums, blocking users, deleting comments, viewpoint discrimination, employee use of social media and more.

3 - 5 p.m. CT: Government Social Media 101 — Best choice if you’re a new socialgov or want to learn the basics, completely revamped for 2022!

Hosted by: Justin H.S. Breaux, Katie Grant, Ben Hayle and Kristen Waggener

In this training session, we provide a beginner level introduction for social media professionals new to managing social media platforms for government agencies. In addition to the resources provided, you’ll walk away with a new network of colleagues to aid in your professional growth.

Topics covered include an overview of:

• Skills for successful social media management
• Tools for efficiently managing content
• Differences between managing social media for government and the private sector

Team GSM is hard at work planning a special hybrid event for our over 800 attendees who are already registered to join social networks, expert speakers and each other March 29-31 either in person in Dallas, Texas or online at the 2022 Government Social Media Conference. Save the most on your ticket by registering now before prices increase on February 26, 2022. We can’t wait to see you at GSMCON2022!

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Best communicate with the public you serve by becoming a part of the free Government Social Media network — only available to full/part-time employees of government or educational institutions. 

We support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. Government Social Media helps you successfully communicate with the public you serve, protect your agency and keep public trust while finding your support community.