SOLD OUT: In-person GSMCON2024 tickets are now sold out! Virtual tickets are still available under regular registration until Feb. 29.
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Balancing Acts in Social Media: GSMCON2024 general session panel

Feb 08, 2024

The 2024 Government Social Media Conference – the premier event for government professionals – is happening April 16-18, 2024. While in-person tickets are officially sold out, virtual tickets are still available! All attendees can expect 2.5 days filled with actionable sessions, genuine networking opportunities and much more. Regular Registration prices end after February 29, 2024 - get your virtual ticket today.

The work you do as a government social media professional is tough, but building your community, finding useful tools to manage (and prevent) burnout and developing strong relationships with leadership can help future-proof your career.

Get the tools you need to do this at this special GSMCON2024 general session panel led by socialgov experts Chris Hsiung, Undersheriff for the San Mateo County Sheriff’s Office; Frances La Rue, Public Affairs Manager for the City of Anna, Texas; and Katie Grant, Communications Director for the Wisconsin Department of Natural Resources. Listen in to get crucial insights on not only navigating the socialgov field, but how to truly thrive in your important role.

Balancing Acts in Social Media: Tackling Burnout, Managing Up, and Future-Proofing Your Career
The panel will discuss three key topics. Learn practical strategies for managing burnout in the fast-paced world of social media, discover practical ways to communicate with your manager to garner essential support, and explore the future of social media careers. Gain valuable insights into creating a supportive workplace culture, vocalizing your needs to management, and charting a course for a lasting and fulfilling career in the dynamic and challenging field of social media.

The 2024 Government Social Media Conference is the premier event for government professionals, happening from wherever you are! Only virtual tickets are still available to be part of this immersive learning experience. Over 2.5 days, you’ll log off with tools to leverage social media, while keeping public trust and avoiding embarrassing social media fails.

More than 35 speakers at GSMCON2024

There’s something for everyone at the premier social media event for government! No matter if you’re just starting in this field, have years of experience, or are in leadership and supporting social media staff members, you’ll find sessions that help you grow.

This year, we’re introducing labeling for session levels (Advanced, Intermediate, Beginner), especially focusing on introducing more Advanced-level sessions for our veteran socialgovs. We’re adding an entire extra track (now 4) so we can offer attendees even more options, and can delve into more niche topics. We’ll also be labeling tracks (including a ‘Public Safety, Crisis & Trust’ specific track).

You’ll hear from speakers representing local, city, state and federal agencies, private industry and leaders like Crisis Ready Institute’s Founder & CEO Melissa Agnes. Keynote speakers — including socialgov favorite Jon-Stephen Stansel — will also take the general session stage. Sessions include topics on:

  • AI
  • Analytics
  • Balance & wellness
  • Brand
  • Content strategy
  • Crisis/trust
  • First Amendment auditors
  • Legal
  • Platform pro tips
  • Public safety
  • And so much more!

View our speakers, packed lineup and session descriptions.

Tell me more about virtual GSMCON2024!

It’s not just 2.5 days of boring Zoom meetings! The virtual event for GSMCON2024 is focused all on you & your learning experience. Picture this: From the comfort of your favorite work space, you can tune in, learn valuable info for your role, ask questions, and virtually meet fellow participants.

While many industry-related conferences & trainings returned to in-person-only events, it remains our goal to make our events like GSMCON as accessible as possible to all who want to join. You’ll have special virtual hosts & emcees to guide your GSMCON2024 experience, have planned virtual-only networking breaks throughout the program, participate in this year’s Golden Post Awards and so much more, including access to the GSMCON app where you can schedule virtual meetups and discuss topics further.

Regular Registration officially ends after 11:59pm PT February 29, 2024! Don’t wait to save the most on your virtual registration by getting your virtual ticket today. Starting March 1, the Last-Minute Registration rate for virtual tickets increases to $519.

We’ll see you online for virtual GSMCON2024!


Government Social Media empowers government professionals to achieve mastery in social media through conferences, online training, and professional association membership.

Best communicate with the public you serve and get connected with fellow socialgovs by registering for the 2024 Government Social Media Conference happening in Palm Springs, California or virtually from wherever you are! Join our free network for bi-weekly Government Social Media Chats or professional association for member-only webinars. Sign up for our newsletter to get the latest updates on training, events and more.

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