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NATO joins GSMCON2023 keynote lineup! Measuring what matters most

Feb 02, 2023

We’re welcoming the North Atlantic Treaty Organization back to this year’s Government Social Media Conference!

Franky Saegerman, a Digital Analyst in the Information Environment Assessment team in the NATO Public Diplomacy Division, will take the stage as a keynote presenter at GSMCON2023 to talk about this crucial government social media topic: metrics.

Keynote: Information Environment Assessment - Measuring What Matters (NATO)

Social media managers and operators frequently discuss which social media metrics matter most. At NATO, we combine a multitude of metrics to help us define which content is most impactful and how that influences our target audiences. Hear how this strand of work helps to make data-informed decisions, the practical, hands-on approach to IEA, and the detection and remediation of misinformation.

What is Information Environment Assessment? Franky describes it in his bio as the “‘situational awareness function’ of Strategic Communications.” He explains the team works to not only measure the impact of NATO’s own communications, but also to analyze the global conversation about NATO.

Prior to joining this team, Franky was NATO’s Head of Social Media (2012-2016) and Head of Digital Insights (2016-2020). Franky previously joined us in Dallas, Texas for GSMCON2017, and we’re excited to welcome him back to this year’s event in Reno-Tahoe, Nevada!

GSMCON2023 — the premier social media conference for public service communicators — is happening May 2-4 at the Grand Sierra Resort in Reno-Tahoe, Nevada. Over 650 participants are already signed up for the hybrid event, where attendees can expect 2.5 days filled with actionable sessions, networking and more.

NATO, LinkedIn & more speakers

Attendees for GSMCON2023 will hear from over 35 speakers at the event! Speakers represent local, city, state and federal agencies, private industry and social media network representatives including LinkedIn. Attendees will have 25 breakout sessions to choose from, 4 general sessions and 12 speed sessions on social media topics that matter to government professionals, including:

  • Accessibility
  • Brand building for government agencies
  • Diversity, Equity & Inclusion
  • First Amendment, copyright & fair use
  • Managing social for large agencies, state & federal
  • Platform updates

More keynote speakers will be announced as the event gets closer! View all announced speakers & sessions on the GSMCON2023 schedule.

What is GSMCON?

GSMCON2023 is the largest social media conference for government, where attendees from across the U.S. and around the world can expect a unique experience not found anywhere else.

For our 8th annual GSMCON, we’re planning a special hybrid event where public sector communicators can meet together in person at the Grand Sierra Resort in Reno, NV or virtually from wherever you are. Attendees can expect 2.5 days filled with:

  • Unparalleled networking opportunities with fellow government professionals in this niche social media field at fun events like the Welcome Reception (held at Lex Nightclub) and guided networking activities throughout the event.
  • The best learning for this niche field from industry leaders in 2.5 days of concurrent breakout sessions, Speed Sessions, keynotes and more.
  • Options to upgrade your experience with the All Access Ticket, pre-conference workshops or the exclusive VIP ticket that includes all add-ons, VIP-only networking activity, private charging station & more.
  • Celebrate wins at the Golden Post Awards and enjoy a complimentary shuttle ride for a networking night in Lake Tahoe.

Purchase your ticket before Regular Registration discounted pricing ends to save the most. We can’t wait to see you at GSMCON2023! 


Best communicate with the public you serve and get connected with fellow socialgovs by registering for the 2023 Government Social Media Conference happening in Reno-Tahoe, Nevada! Join our free network for bi-weekly Government Social Media Chats or professional association for member-only webinars. Sign up for our newsletter to get the latest updates on training, events and more.

We support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. Government Social Media helps you successfully communicate with the public you serve, protect your agency and keep public trust while finding your support community. 

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