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SocialGov Blog

January 2022 observance calendar roundup

Dec 17, 2021

What days should you keep in mind for your government social media content calendar? Here’s a helpful roundup of some of the observed days happening in January you might want to build content for — or be mindful of — for your government social media accounts.

Please keep in mind that this may not be a full list, and we encourage you to check other sources like List of National...

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Reasons you need to take long-term social media service seriously

Dec 15, 2021

Contributed blog by Russel Lolacher, Director of Web and Social Media Services for the BC Ministry of Transportation and Infrastructure and author of the Relationships at Work blog

74% of Millennials (18-34) and 58% of GenX (35-54) have a better opinion of organizations that provide social media customer care  – Microsoft 

Social customer care (using social media platforms as...

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This struggle is felt by many social media professionals

Dec 13, 2021

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What struggle edged out figuring out how to measure social media ROI as the top challenge faced by government agencies when it comes to social media? According to Hootsuite’s 2021 survey report, the top challenge reported was a “lack of human resources to manage the program.”  

Having a trained government communicator at the helm can make the...

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Start 2022 strong: Events & resources for government social media professionals

Dec 13, 2021

With a new year beginning in just a few short weeks, start thinking now about how you can set yourself up for success in 2022 as a government social media professional.

No matter if you’re just starting in the socialgov field, this is one of the many hats you wear, or you’re a seasoned expert, there’s always something to learn to make you a stronger, more confident government...

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Live Demo and Q&A with Meta’s Gov’t Team on Facebook’s New Pages Experience: Professional association member webinar

Dec 08, 2021

What questions do you still have on Facebook’s new Pages experience? Let’s get them answered!

In this special Government Social Media professional association member-only webinar, hear directly from members of Meta’s Politics and Government Outreach Team for a platform walk-through and live Q&A specifically for government communicators. This webinar will not be recorded,...

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Don’t be late! GSMCON2022 early-bird registration ends Dec. 3

Dec 03, 2021

Over 600 of your fellow government social media peers both across the country and internationally have already signed up to be a part of the 2022 Government Social Media Conference

Don’t miss your invitation to be a part of GSMCON, the largest social media conference in the U.S. for government agencies happening both online and in person in Dallas, Texas, March 29-31, 2022. Ticket...

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Crisis communication & 1A attorney Mark Weaver joins GSMCON2022 keynote

Dec 02, 2021

Part of being a government social media professional is understanding how the First Amendment, rulings and laws affect your official profiles. You also need to successfully collaborate with your agency’s attorney on your social media policy and approach to comment moderation. 

Join us at the 2022 Government Social Media Conference — the largest social media conference in the...

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