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New GSMCON2023 keynote: What’s the key to increasing followers?

Mar 16, 2023

GSMCON2023 is happening May 2-4, 2023 both online and in person in Reno-Tahoe, Nevada. Register now before our extended regular registration discount ends after Friday, March 24, 2023!

Government social media professionals know it’s crucial to truly connect with your audiences and the people in your community. But, what’s the key to increasing followers and continually connecting with them?

We’re welcoming Janis Burl to the 2023 Government Social Media Conference keynote lineup to answer just this! Janis is the founder and owner of Social Strategies, LLC and was previously the Social Media Branch Manager for the Transportation Security Administration (TSA), leading its popular AskTSA Team.

Keynote: The Key to Increasing Your Followers

The success to any social media program lies solely in your ability to connect with the people you serve to increase your followers. Join us in this session to learn my proven key in connecting with and increasing followers. 

While at TSA, Janis redesigned how TSA communicates with the traveling public which increased the followers by 23% and engagement by 468% in less than a year. To provide excellent customer service, Janis led the AskTSA Team in maintaining a less than 5-minute response time to customers asking travel related questions with a customer satisfaction rate of over 90%. Focusing on improving the ability for all customers to communicate with TSA, she added customer text messaging technology, and Artificial Intelligence technology to help with the increase in travel related questions. During her tenure, TSA was awarded Social Media Team of the year by the Government Social Media Conference, and received the Citizen Service Award by Granicus. Janis has been highlighted on The Tonight Show, NBC Nightly News Kids Edition, A Bit of Optimism podcast with Simon Sinek, the Washington Post, the New York Times, Seattle Times, and many others.

GSMCON2023 — the premier social media conference for public service communicators — is happening May 2-4 at the Grand Sierra Resort in Reno-Tahoe, Nevada. Over 1,000 participants are already signed up for the hybrid event, where attendees can expect 2.5 days filled with actionable sessions, networking and more.

GSMCON2023’s regular registration discount ends soon! Save the most by getting your ticket before 11:59 p.m. PT Friday, March 24, 2023.

Exciting speakers & sessions

Attendees for GSMCON2023 will hear from over 40 speakers at the event! Speakers represent local, city, state and federal agencies, private industry, NATO and social media networks, including LinkedIn. More speakers will be announced as the event gets closer.

Check out the official conference schedule! Attendees choose from a multitude of breakout sessions, 4 general sessions and many speed sessions on social media topics that matter to government professionals, including:

  • Accessibility
  • Brand building for government agencies
  • Diversity, Equity & Inclusion
  • First Amendment, copyright & fair use
  • Managing social for large agencies, state & federal
  • Platform updates

What is GSMCON?

GSMCON2023 is the premier social media conference for government, where attendees from across the U.S. and around the world can expect a unique experience not found anywhere else.

For our 8th annual event, we’re planning a special hybrid event where public sector communicators can meet together in person at the Grand Sierra Resort in Reno, NV or virtually from wherever you are. Attendees can expect 2.5 days filled with:

  • Unparalleled networking opportunities with fellow government professionals at fun events like the Welcome Reception (held at Lex Nightclub), Golden Post Awards and guided networking activities throughout the event. In-person attendees can also enjoy a complimentary shuttle ride for a networking night in Lake Tahoe!
  • The best learning for this niche field from industry leaders in 2.5 days of concurrent breakout sessions, Speed Sessions, keynotes and more.
  • Options to personalize your experience with the All Access Ticket, pre-conference workshops or the exclusive VIP ticket that includes all add-ons, VIP-only networking activity, private charging station & more.

We can’t wait to see you at GSMCON2023! Extended regular registration ends after March 24, 2023


Best communicate with the public you serve and get connected with fellow socialgovs by registering for the 2023 Government Social Media Conference happening in Reno-Tahoe, Nevada! Join our free network for bi-weekly Government Social Media Chats or professional association for member-only webinars. Sign up for our newsletter to get the latest updates on training, events and more.

We support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. Government Social Media helps you successfully communicate with the public you serve, protect your agency and keep public trust while finding your support community.

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