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SocialGov Blog

This struggle is felt by many social media professionals

Dec 13, 2021

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What struggle edged out figuring out how to measure social media ROI as the top challenge faced by government agencies when it comes to social media? According to Hootsuite’s 2021 survey report, the top challenge reported was a “lack of human resources to manage the program.”  

Having a trained government communicator at the helm can make the...

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Start 2022 strong: Events & resources for government social media professionals

Dec 13, 2021

With a new year beginning in just a few short weeks, start thinking now about how you can set yourself up for success in 2022 as a government social media professional.

No matter if you’re just starting in the socialgov field, this is one of the many hats you wear, or you’re a seasoned expert, there’s always something to learn to make you a stronger, more confident government...

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Live Demo and Q&A with Meta’s Gov’t Team on Facebook’s New Pages Experience: Professional association member webinar

Dec 08, 2021

What questions do you still have on Facebook’s new Pages experience? Let’s get them answered!

In this special Government Social Media professional association member-only webinar, hear directly from members of Meta’s Politics and Government Outreach Team for a platform walk-through and live Q&A specifically for government communicators. This webinar will not be recorded,...

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Don’t be late! GSMCON2022 early-bird registration ends Dec. 3

Dec 03, 2021

Over 600 of your fellow government social media peers both across the country and internationally have already signed up to be a part of the 2022 Government Social Media Conference

Don’t miss your invitation to be a part of GSMCON, the largest social media conference in the U.S. for government agencies happening both online and in person in Dallas, Texas, March 29-31, 2022. Ticket...

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Crisis communication & 1A attorney Mark Weaver joins GSMCON2022 keynote

Dec 02, 2021

Part of being a government social media professional is understanding how the First Amendment, rulings and laws affect your official profiles. You also need to successfully collaborate with your agency’s attorney on your social media policy and approach to comment moderation. 

Join us at the 2022 Government Social Media Conference — the largest social media conference in the...

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GSMCON2022: Initial speakers announced! Early-bird registration ends Friday

Nov 29, 2021

It’s time to check out the initial speaker lineup for the 2022 Government Social Media Conference! GSMCON2022 — the largest social media conference in the U.S. for government agencies — is happening March 29-31, 2022 in Dallas, Texas and online, and we can’t wait to meet you there.

Industry leaders and professionals from a wide-variety of backgrounds and jurisdictions...

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‘The most valuable part of GSMCON is the community’

Nov 23, 2021

Whether it’s part of your role or your full-time job, we understand that social media — and especially, social media in the government space — is challenging. You face unique frustrations other social media managers might not quite understand while also handling many other duties, responding to difficult comment moderations and so much more.

What you do isn’t easy at...

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December 2021 observance calendar roundup

Nov 18, 2021

What days should you keep in mind for your government social media content calendar? Here’s a helpful roundup of some of the observed days happening in December you might want to build content for — or be mindful of — for your government social media accounts.

Please keep in mind that this may not be a full list, and we encourage you to check other sources like List of...

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Early-bird registration extended! Save the most before Dec. 3

Nov 10, 2021

Early-bird registration prices for both in-person and virtual tickets for the 2022 Government Social Media Conference are extended through Friday, December 3, 2021! 

We can’t wait to meet with government social media professionals at the largest social media conference in the U.S. for government agencies, both in Dallas, Texas as well as those joining the virtual livestream during...

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12 traits of a great socialgov service star

Nov 08, 2021

Contributed blog by Russel Lolacher, Director of Web and Social Media Services for the BC Ministry of Transportation and Infrastructure and author of the Relationships at Work blog

“In many ways, effective communication begins with mutual respect, communication that inspires, and encourages others to do their best.” – Zig Ziglar

To successfully embrace social media customer...

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