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Government Social Media Blog

We empower government professionals to achieve mastery in social media through conferences, online training and association membership.

3 Easy Ways to Make Your Social Media Accessible Jul 07, 2021

As a social media professional in government, you’re faced with many challenges — one of them being, digital accessibility. On a day-to-day basis you welcome, interact and communicate important messag...

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July observance calendar roundup Jun 24, 2021

What days should you keep in mind for your government social media content calendar? Here’s a helpful roundup of some of the observed days happening in July you might want to build content for — or be...

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Save today on your GSMCON ticket! Early-bird ending soon. Jan 14, 2021

Early-bird registration for the virtual 2021 Government Social Media Conference will close in just a few days! From March 23-25, join hundreds of your peers online for the only major social media conf...

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GSMChat Recap: Best #S4SCON Tips for #SocialGov Handling Crisis Oct 05, 2020

Missed out on this year’s virtual Social for Safety Conference? Let’s get you some tips in this Government Social Media Chat, “Best #S4SCON Tips for #SocialGov Handling Crisis.” Welcome, and let’s get...

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United Nations joins S4SCON lineup! Sep 17, 2020

You & your agency are prepared to take on any crisis, but is your social media able to handle? Get the tools to best prepare your social for any emergency with Nancy Groves, Chief of Digital Strategy ...

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One week until S4SCON! Sep 15, 2020

You heard it right - there’s only one week left until the start of the virtual Social for Safety Conference! Come for the sessions, stay if you can for the direct connections & get the training everyo...

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What does a virtual conference look like? Sep 09, 2020

Being in-person, shaking each other’s hands and building connections is what conferences are all about, so can you even come close to replicating it online? The Social for Safety Conference has all th...

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GSMChat Recap: Staying Relevant on #SocialMedia When People Have Tuned Out Sep 04, 2020

Hello? Is anyone there? When people aren’t listening to social messages anymore, how do you even begin breaking through? Let’s explore & get each other great advice in this week’s Government Social Me...

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5 Ways to Convince Higher-Ups to Invest in You at S4SCON Aug 28, 2020

You are 100% ready to e-meet your peers at the virtual Social for Safety Conference happening in just 23 days, but there’s just one last thing you need to do: convince your higher-ups. 

It’s been a t...

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Doing the Work: How to Support Black Voices within Your Organization Aug 10, 2020

In a matter of months, government PIOs all over the country felt more pressure than ever after COVID-19 replaced our sense of normalcy with a constant need to be on, added stress from the financial cr...

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GSMChat Recap: Keeping up with the Comments! Strategy help for overworked #SocialGov Aug 07, 2020

Do you have comment overload? During this week’s Government Social Media Chat, we got together virtually to decompress and get some great advice on how to handle comments in, “Keeping up with the Comm...

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GSMChat Recap: Find the Right Message: Tips for Words, Tone & Clarity Jul 17, 2020

Words are important. It’s not only what you say, but how you say it. You need to carefully craft your messages with meaningful, clear words with the right tone. During this week’s Government Social Me...

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Plain Language in a Pandemic Jul 06, 2020

Contributed blog post by Valerie Walston
Plain Language Editor and Trainer, Write On

If you didn’t know it before COVID-19, you know it now: people process information differently during a crisis. A...

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GSMChat Recap: Adapting to Virtual for Council Meetings, Events & Outreach Jul 02, 2020

Many communities are transitioning to virtual events only during the pandemic, and government social media professionals have to find new ways to maintain audiences’ attention, create unique outreach ...

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GSM Network & COVID-19 SocialGov Hub Now Open Jun 24, 2020

Your important, complex role as a government social media professional is even more crucial during 2020's difficult conversations. To best support government communicators in the U.S., your hard work ...

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What Police Departments Should and Should Not Be Doing on Social Media Right Now Jun 03, 2020

Contributed blog by Yael Bar-tur, Social Media Consultant

 

I don’t know one police officer who isn’t filled with a combination of rage, disappointment and embarrassment after watching the video o...

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